About
Capability architect. Innovation strategist. Keynote speaker.
Deana Nannskog is a Swedish capability architect, innovation strategist and keynote speaker focused on organisational capability in the AI era. As Founder and CEO of Kin Innovation Agency, she helps organisations turn strategic ambition into the ability to act, adapt and create value repeatedly.
Her perspective connects business, people, work and technology through Capability Architecture, innovation systems and AI-era workforce transformation.
Based in Malmö, Deana works with leaders across business, academia and the public sector on the questions that sit between strategy and execution.
Why this work matters
Well-designed strategies often fail because the organisation was never built to execute them. Business, people and technology are managed according to different logics, while transformation becomes activity rather than shared ability.
Capability Architecture is Deana’s answer to that gap: a discipline for designing what an organisation must become able to do, and the conditions that make it repeatable under changing circumstances.
Perspective grounded in practice
Deana draws on enterprise-scale capability and skills work at Ingka Group (IKEA) across 177,000 employees in 32 countries, as well as experience from Lund University, ESS and CERN.
Her academic background in education and social psychology informs a practical view of organisational learning, decision-making and human-AI collaboration.
Speaking and advisory
A clear language for complex change
Deana speaks at leadership, HR and innovation events about Capability Architecture, AI-era transformation, skills-based organisations and innovation capability.
She is available for keynotes, panels, masterclasses and executive sessions in English and Swedish. Her PowerToHR keynote was described as “intellectually stimulating and thought-provoking.”
Selected experience
- Ingka Group (IKEA) — global skills, reskilling and organisational capability development.
- Lund University — strategic development, innovation partnerships and commissioned education.
- Kin Innovation Agency — advisory work on capability design, innovation systems and human-centred AI.
Core areas
In brief
Deana Nannskog is a Swedish-American strategist, keynote speaker and founder of Kin Innovation Agency, based in Malmö, Sweden.
Her work focuses on Capability Architecture, AI-era organisational capability, innovation capability, skills transformation and the future of work.