Deana Nannskog About Deana
Swedish-American strategist, speaker and founder of Kin Innovation Agency. Deana helps leaders connect strategic intent, people's competence and the organisation's shared capability.
Based in Malmö, Sweden. Working with leaders across business, academia and the public sector.
30 minutes, free and without obligation. You receive a proposal for format, scope and price before paid work begins.
Strategist · Speaker · Capability architectGrounded in enterprise practice
Deana draws on enterprise-scale capability and skills work at Ingka Group (IKEA) across 177,000 employees in 32 countries, alongside experience from Lund University, ESS and CERN.
Her academic background in education and social psychology informs a practical view of organisational learning, decision-making and human-AI collaboration.
Founder and CEO, Kin Innovation Agency. Kin Innovation Agency
Deana Nannskog, person profileVerified experience
Sveriges Kommunikatörer · Malmö
2 October 2026
Participant quote in Swedish
“Jag lämnar med en stärkt känsla av att kommunikatörer bidrar med det som skapar värde i en organisation och det som faktiskt ger effekt.”
Katja Ligneman
Kommunikationsdirektör i Trelleborgs kommun
Original recommendation in English
“She has that rather rare ability to make a better future not just sound desirable, but understandable, achievable, and very much worth helping to build.”
GenAI pioneer, keynote speaker and former Independent Creative Consultant for OpenAI
Fellow speaker at PowerToHR 2026, Pristina
Sveriges Kommunikatörer · Malmö
Deana medverkade på Skånes Dansteater under Sveriges Kommunikatörers Malmömorgon den 2 oktober 2026.
Deltagarröst
“Jag lämnar med en stärkt känsla av att kommunikatörer bidrar med det som skapar värde i en organisation och det som faktiskt ger effekt.”
Katja Ligneman
Kommunikationsdirektör i Trelleborgs kommun
Personlig reflektion efter Sveriges Kommunikatörers Malmömorgon.
Se originalinlägget (bild)Arrangörens återblick
“Stort tack till Deana för en tankeväckande morgon, till alla er som deltog och bidrog med samtal och perspektiv, och till våra samarbetspartner Marknadsföreningen i Malmö | MiM och Västra Hamnen.”
Sveriges Kommunikatörer Skåne
Se arrangörens originalinlägg (bild)
“Tack Deana för en klok start på dagen och tack Sveriges Kommunikatörer för ett fint samarbete i Västra Hamnen.”
Mina Legnered
Personlig reflektion efter sessionen.
Mina Legnered på LinkedInCapability Architecture
Capability Architecture starts with intent, success and value, not with roles, skills or technology. Only when the required shared capability is clear do we explore the conditions needed to build it.
What do you want to change, and why?
How will you know you have succeeded?
What value should be created, and for whom?
What must the organisation become able to do together?
Then the analysis goes deeper into work, roles, skills, job architecture, strategic workforce planning, technologies, mandates and leadership.
Continuous feedback follows both capability and the value actually created. What we learn informs the direction.
Deana's own OS may provide technical support for follow-up. Any continuation needs to be scoped and calibrated. No ready-made SaaS, automatic integrations or subscription is promised.
A thoughtful first step
Tell me a little about your question. I will get back to you by email so we can find a useful next step together.
The first conversation is free for 30 minutes and without obligation. You receive a proposal for format, scope and price before paid work begins.
Or email me directly: deana@nannskog.com
The first 30-minute conversation is free and without obligation. You receive a proposal covering scope, approach and price before any paid work begins.
I respond to your question and we agree a time to talk. You then receive a proposal covering format, scope and fees. The form is an enquiry, not a booking.
No. Start with a bounded question, a leadership conversation or a workshop. We shape the engagement around what you need.
First we clarify intent, what success means, and what value is needed for whom. We then define the shared capability and explore its conditions. Feedback follows both capability and actual value.
