Optional
Optional feedback after about 30 days
A feedback conversation after about 30 days can be agreed separately. It is an optional extra, not part of the programme or a subscription.
A development programme for professional bodies and membership organisations
Your profession in the AI era
How do you help your members find their direction as AI changes their work? This programme brings together a keynote, a tailored workshop and a practical playbook to explore what is changing, where the profession creates value and what to do next.
01Keynote
02Tailored workshop
03Profession-specific playbook
Starting point
We start with the profession’s purpose and the people it serves, not with a list of AI tools.
Possible starting points
Questions you might explore
Possible questions, not client cases or conclusions. We shape them with experts for one profession within a broader industry.
- Communications: How is content production changing, and where do communicators' judgement and audience understanding matter?
- HR: How are roles and skills changing, and what organisational capability is needed?
- Finance and advisory: What is changing in analysis, and where do judgement, trust and relationships matter?
Value for members and the organisation
A relevant member offering and a basis for discussion about the profession's future.
A workbook supporting application and learning beyond the event.
A connected programme
01 → 02 → 03
From shared understanding to a next step
The keynote opens the question, the workshop explores your profession, and the playbook carries the learning forward.
- 01
Understand the shift: the keynote
See what is changing.
Profession-relevant examples of changing tasks, professional identity and value creation give members and leaders shared language.
A shared starting point and relevant questions.
- 02
Explore your future value: the workshop
Explore a defined profession.
Explore anonymised situations: what should you preserve, rethink or develop? Connect tasks to skills, judgement and organisational conditions.
Priorities and a bounded experiment.
- 03
Put the learning to work: the playbook
Gather insights to return to.
A profession-specific workbook with concepts, insights, working templates, reflection prompts and next steps.
Support for application and learning, not just presentation slides.
A question of professional purpose
We start with the profession's purpose, the people it serves and changing work. Capability Architecture underpins the approach; you do not need to master its terminology.
Individual skills describe what people can do. Shared organisational capability also depends on ways of working, authority, leadership and other conditions.
Read about Capability ArchitectureStandalone format
The keynote can stand alone
You can book the keynote on its own. The workshop and playbook are not implied add-ons; you decide whether they are useful.
Practicalities
Scope and practical arrangements
The programme can be brought together in one day or divided across several occasions. Before starting, we agree the audience, scope, participant numbers, price and how the playbook may be used.
In Swedish or English, online or in person by agreement. Recording, sharing and member licensing are not automatically included.
Perspective
Experience to start from
Work with Sveriges Kommunikatörer, a Swedish professional association for communicators, is a starting point. Participant Katja Ligneman shared this reflection:
Deana Nannskog previously worked with skills and job architecture at Ingka Group (IKEA), and strategic development and commissioned education at Lund University. She does not represent either organisation. The Sveriges Kommunikatörer session was not the full programme.
“Jag lämnar med en stärkt känsla av att kommunikatörer bidrar med det som skapar värde i en organisation och det som faktiskt ger effekt.”
Frequently asked questions
Who is the programme for?
Professional bodies, industry associations and membership organisations exploring change with a defined profession. We shape the question with people who know that profession.
Is this an AI tools course?
No. The focus is professional purpose, work and value, not a particular product.
How can we use the playbook?
The workbook contains concepts, insights, working templates, reflection prompts and next steps. Usage and audience are agreed before starting. Sharing, member licensing and recording are not automatically included.
What formats are possible, and can we book only the keynote?
Online or in person, in one day or several occasions. The keynote can stand alone.
What does it cost and what is included?
Price and scope depend on audience, format and playbook usage. These are agreed before starting. No fixed price is listed here.